The L'Oréal x ITEO anti-counterfeiting project

Introduction

In a world where counterfeiting continues to threaten the integrity and value of brands, L'Oréal, in partnership with ITEO and ServiceNow, has taken decisive action. We are delighted to share with you the spectacular results of our anti-counterfeiting project.

The Counterfeiting Challenge in the Beauty Industry

Counterfeiting is a global scourge, and the beauty industry is no exception. According to the Organization for Economic Cooperation and Development (OECD), counterfeiting represents around 3.3% of global trade, with a particularly strong impact on renowned brands such as L'Oréal. The very nature of beauty products, which are often subject to strict quality and safety standards, makes the fight against counterfeiting not only economical but also a public health issue.

Innovation at the heart of the project

The L'Oréal anti-counterfeiting project, in collaboration with ITEO, implemented the ServiceNow solution, radically transforming the way counterfeiting cases are managed. This initiative has led to a significant improvement in efficiency:

With a 150% increase in case processing capacity by L'Oréal teams.

The Impact of Effective Collaboration

This success is the result of close collaboration between the L'Oréal teams and the experts at ITEO. Thanks to this synergy, the project not only optimized internal processes but also improved communication between lawyers, lawyers and experts, thus strengthening the fight against counterfeiting.

Thanks and Celebrations

We send a huge thank you to all the members of the L'Oréal teams for their dedication and trust in this project. A big tip of the hat also goes to our Rockstars at ITEO whose expertise and innovation have been pillars of this success. And, of course, we're thankful to the teams at ServiceNow for their continued support.

The celebration of this success was symbolically reflected in the sharing of a “Golive Cake”, marking not only an important milestone in the project but also the beginning of a new era in the fight against counterfeiting.

Towards a Future Without Counterfeiting

As the counterfeiting market continues to evolve, initiatives like that of L'Oréal, ServiceNow and ITEO demonstrate that innovation and collaboration are keys to protecting the integrity and safety of brands and their consumers. This project marks a significant step towards a future where counterfeiting no longer has a place.